Tag Archives: Content Creation

3 Ways to Apply Content Marketing Principles to your Lame Annual Report

We spend countless hours planning, writing, gathering information, proofing, working with designers and agencies (if we’re fortunate enough to have a budget for that), printers and mail houses, among others, to produce the classiest, content-driven piece possible to motivate your audiences to some sort of action.

You might then mail this annual report to your members, stakeholders, customers and other key publics, but then what? How do we keep the content and momentum steam engine tearing down the rails, helping move our organization forward?

Check out my video and get the inside track!

 

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