I recently spoke on the topic of “Selling with Social Media” at the University of Akron’s Taylor Institute for Direct Marketing. I went through the standard protocol of what social media is, why use it and how to strategically use it, as well as the top social media networks out there. This year, I spoke about Pinterest and its value.
When I got to that social network, I made a mention that I enjoy using it. But before I could get into why and how I – as a male user – use Pinterest, I received the stereotypical laughter and giggles from the audience that I was in the minority. Was I using it to plan my dream wedding? Was I using it to post pictures of cupcakes? How about my favorite flower bouquet?
It was none of them! As the smiles faded a bit, I quickly told them about how I like to use this female-dominated social outlet. And in retrospect, I think they were laughing with me, not at me! Regardless, I told them of how I can, as a guy, pin photos and videos of the things that reflect my personality. These things include photos of my motorcycle and cool accessories I want, social media infographics to share with others, really sweet products I like, have or want, and more.
I immediately showed how brands like World Market and the NBA and C&A Harley Davidson in Columbus, Ohio (about 2 hours away from where I live) use their pages to reach all types of demographics, including men. An image is certainly worth a thousand words, and remember those words aren’t always directed at a female audience on Pinterest!