Three steps to creating mutual expectations

I thought you said you said you were going to do more today! What's the deal?

Part two of a two-part series on setting expectations in your personal and professional life (Read first part)

Us PR folks all try and “get er done” at our jobs, but sometimes we go a little overboard. We take on so much that we begin to drown in a sea of self-imposed work. To better manage your workload and the expectations surrounding each project, consider these three simple rules of setting and managing expectations. You might just find that taking on that project isn’t the best use of time and resources for both you and your organization. Try and:

  1. Know your limitations and stay within them – We’re constantly put in positions to “learn on the job.” That happens, but be realistic. Can you do the project you’re attempting? Do you need more professional development? It’s better to admit your limitations than to fail because of pride.
  2. Be honest with yourself and your clients/bosses – We have a tendency to be “yes” people to everyone because we love to be the clutch player. That’s how we’re built. Know how much work you can handle to be successful and stay within those boundaries.
  3. Have a plan that’s realistic and routine – We’re planners and strategists, right?  So why shouldn’t our expectations be rooted in the same thought process? Well, they should. Think about your strengths and weaknesses and work to enhance your strengths and turn your weaknesses into strengths. Routine and constant learning do this. Know how much time and energy you can dedicate to each area and stick within those boundaries.

In the end, the insane world of PR can, to a certain degree, be managed. It takes setting realistic and mutual expectations, knowing  your limitations, having a routine and being honest with yourself, your bosses and clients.

Here’s a few other recent posts discussing PR as one of the top-ten most stressful jobs:

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2 responses to “Three steps to creating mutual expectations

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