Part one of a two-part series on setting expectations in your personal and professional life
After reading Andrew Worob’s recent post on Ragan’s PR Daily entitled, “10 reasons PR is a tough job,” I thought to myself, “Yep, he’s dead on with that list. PR people do live in one crazy, non-stop world!”
In Andrew’s article, he talks about the complexities and demands of our profession. Some of these demands include tough clients and bosses, meeting high (sometimes ridiculous) expectations, always being on call, and worst of all, getting no respect! Having any semblance of a work-life balance can seem impossible as well, unless your life is your profession.
Managing expectations is tough work!
So, if you want to have some sort of life outside of your career, it’s critical to manage your personal and professional expectations.
I can say from experience that our profession is extremely demanding, and our bosses, boards of directors and clients place extraordinarily high expectations on us. Sometimes those expectations are floating in outer space, and sometimes they’re within our atmosphere.
But I’m certain that most people reading this are a jack of many trades, doing whatever is needed from whomever asks. We’re the people behind the large curtain that make things happen. On any given day, we’ll write a press release, create an e-blast, present a strategic plan to a client and put out several fires, all before lunch time!
You think you’ve met expectations…
Even after we do all of this, there’s always more to be expected. Even Dorothy from the Wizard of Oz is a tough cookie to please. When she and her entourage come face-t0-face with the man behind the curtain, she forcefully proclaims:
“If you were really great and powerful, you’d keep your promises!”
This response is funny, but true. When we think we’ve knocked it out of the park, we get flack and perceived failure. That’s our fault though. In most cases that means we didn’t properly set and manage mutual expectations. If we did, then we’d all be on the same page respectively.
I think Dorothy taught us a valuable lesson here. When you think you’re succeeding, take a step back in your sparkly red heels and say to yourself, “Is this what my boss or client expects of me?” That simple question will allow you to know if you’re on or off track. I’m sure Dorothy wasn’t expecting that grand, imposing voice to be some elderly fellow using old hi-fi equipment to create the illusion of omnipotence.
Sometimes expectations can be based on illusion just like in the Wizard of Oz, especially in the PR business! We should, however, work to ensure expectations are transparent and realistic. Because if you don’t, someone will flip open that infamous green curtain to reveal the truth. You’ll definitely be in hot water if you get caught spinning wheels and pushing buttons when they find you.