But as a PR professional, I find it ridiculous that the core thrust of this legislation arose from intensive lobbying efforts by Hollywood movie and music industry conglomerates.
Having worked in industries that heavily lobby and done a bit of lobbying myself for causes, I know how it works. To discuss important issues with our legislative delegates is important and needed, but to use the influence and funding this industry has for specific and self-serving purposes really ticks me off.
Hey, I love movies and music as much as the next person, but to black out sites because they just “might” be breaking this law is heinous. That’s why we created the 1998 Digital Millennium Copyright Act, according to Julianne Pepitone in a recent article from CNN Money. More importantly, websites that provide information and provide products and services among many others, would have no right to due process or to appeal.
A Potentially Illegal Video
Can you imagine YouTube just shutting down the moment this bill was passed? Businesses link to millions of their videos hosted on YouTube; bloggers use YouTube to upload and embed videos on their blogs; and let’s not forget that YouTube is the world’s second largest search engine! That’ll impact Web searching, as well as possibly end social search, or at least be a huge detractor.
Think about the sheer amount of invaluable information that would be reduced to rubble and how we, as a society, would react. We rely on the Internet like we rely on breathing. Well, stop breathing people if this bill is passed.
And the whole concept of content marketing, creation, distribution and aggregation would be almost impossible to achieve. Our country is founded on the First Amendment and freedom of speech; and we as PR pros and communicators base our existence on this as a guiding light to promote our messages, changes perceptions and educate the communities we serve.
A Final Thought
My final thought on this subject for the moment before Federal officials take down my blog (insert frown emoticon) is that we better fight this. If we don’t, we’ll be at the mercy of relentless Federal legislation restricting our use of content, in every form. PR pros, agencies and organizations like Shel Holtz, Ogilvy Public Relations Worldwide and the Public Relations Society of America as a united organization have opposed these bills. Follow their lead!
A News Flash
The only positive news recently released today was that Senate Majority Leader Harry Reid indefinitely postponed the Congressional Hearing this coming Tuesday (Jan. 24).
A Voice that Counts
There’s still time to voice your opinion though and join forces on opposing SOPA and PIPA before we join the company of China, Iran and other superpowers that have censored the Web to no end. Take action! Check out Wikipedia’s page to look up your local public officials and sign the petition.